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About us

Our Name:

Proprioception is an idea we stole from the medical field. Think of it as your sense of self-awareness, the sense that allows you to walk across a room without thinking, "I'm going to move my right foot, now my left foot." Instead, we think, "I want ice cream," and every muscle and organ knows exactly what to do to get us to the freezer.

We want to see that kind of "proprioceptive" coordination every day in every company. Think up a strategy and every division, every employee knows instinctively what to do. Perhaps it's a bold ambition, but we think it's a worthy one. 

Isolated Ice Cream with Chocolate Cream uhm....
Puzzle head brain concept as a human face profile made from crumpled white paper with a jigsaw piece cut out on a rustic old wood background as a mental health symbol.

What we do: 

Proprioceptive is a thought-partner advisory focused on turning organizational intent into aligned action. We serve both mid-sized and growing businesses as they become more complex organizations where alignment of a larger workforce is essential.

Proprioceptive’s specific offerings include assessments, workshops, planning/roadmaps, and training materials designed to help organizations ensure that strategy goes beyond a powerpoint exercise.

Our Philosophy:
Align Business at Functional Intersections

Asking tough questions is our superpower: 
  • Are all of the functions and divisions aligned toward a common purpose and business objectives?
  • Are sales and marketing aligned to optimize customer acquisition, retention and growth?
  • Does what we promise to our customers align with the communication, training and activities of employees?
  • Are middle managers managers equipped and trained to lead and deliver our strategy and brand? 
  • Are analytical tools aligned to get the right information in the right hands at the right time to make the right decisions?
Business man looking at wall with a bright question mark concept
pic JJS

Jeff Sigel

Jeff is a Strategy, Business Intelligence and Marketing leader with over 20 years of experience across the Food Manufacturing, Grocery Retail, and Restaurant industries. Prior to his current role, Jeff served as VP of Strategy and Business Intelligence at Cracker Barrel, where he spearheaded the creation of business intelligence and data analytics functions. 

Jeff has served as VP of Marketing at Cracker Barrel, VP of Marketing Planning at grocery retailer Ahold-Delhaize, and held various roles in brand management, marketing, and product innovation in the consumer packaged goods sector with Nabisco and the Hershey Company. 

Jeff received a bachelor’s degree from Harvard University in Chemistry and Physics. He also holds an MBA from the University of Rochester with a concentration in Marketing.